Audi TT Roadster: Aligning brand and product in new campaign

Audi will launch a new campaign for the new Audi TT Roadster to integrate brand and product.NEXT WEEK, AUDI WILL LAUNCH a new brand campaign that is also a campaign for its 2008 Audi TT roadster. CMO Scott Keogh says the effort will be far more emotional than past campaigns, much more about lifting the profile of the Audi brand, and also more interactive than TV-based.Audi has loyal customers

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